"Be a tension!, when you are in the virtual world."
Have you heard about Korean favorite web community "cyworld" ?
It is like an american social networking site "Facebook". I do not know well about the Facebook but when I first looked over this site, I thought it seems like a Korean web site cyworld.
While reading "Social graph-iti", I agree with the situation that people on the internet, especially social networking site, ignore the advertisement and concentrate on their contact with knowing people, because in Korea, a lot of people only use cyworld as their space of communication not as space which meet with an advertisement.
↑ This is a cyworld. The Korean famous online world.(and that person is me!)
In cyworld, there were already a lot of attempts about advertising and marketing but most of them were failed. Why these situation happened? I found the answer about this question while reading "Social graph-iti". In this article, Mr Tobaccowala says Facebook has only “large crowds who are communicating without expressing specific interests." this accounts tally with the reason why marketing failed on social networking web site.
However, according to "Social graph-iti", Reuben Steiger represents that using other sort of marketing such as experience, it can be successful at the Facebook. I can not totally agree with this opinion. The object of using Facebook or cyworld is just connect and communicate with friends, not to be exposed to official work or marketing. If these places were used as commercial site, people are going to lose their interests and leave.
Furthermore, when social networking web sites are used as space of collecting data, such as reality mining, it will bring a disaster. Of course, it has bright aspects, particularly at the public-policy level. by "Clive Thompson on Real-World Social Networks vs. Facebook 'Friends'". In my opinion, however, the human rights is more important than prevent spread of disease. I know that reality mining is also useful to protect human rights, but it is more like an invasion of the privacy.
I hope Facebook and cyworld present as a peculiar spaces to communicate each other not to be used as financial tools or places of collecting data. We feel comfort and free when visiting friends' virtual space and writing a serious or light comment to communicate with them without waste time and money. People do not want to be a tension when they exploring their own virtual space.
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2 comments:
I definitely agree that people don't want any confrontation on facebook, and I'm assuming cyworld.
It's kind of like how you should never "break up" with someone via text message on your cell phone. But so many people nowadays avoid having confrontations with people because they just stalk one another on the web.
I know that a bunch of my friends just assume things about people's relationships with one another because of what they write on the wall posts or photo comments. It's absolutely ridiculous that people can't confront eachother about their problems or what they are feeling and they would rather just draw their own conclusions based on misreading a statement posted on a facebook wall.
I just wish people would start saying how they feel in face-to-face communication rather than via the internet where things can be VERY poorly misunderstood.
I agree with your opinion that some blogs such as cyworld and facebook easily failed to advertise and promote..but I think that advertising in blog site is really neccesary and important..because to enjoy the blog more comfortable and better services as an user blog company should earn money from it.
For example, if facebook continued to fail their businees we can't get enough services from it..
so I think it is important for us to pay attention to advertising banner more than before..
I enjoyed your writing..it was interesting..
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