Do you know Virtual Hollywood Program?

　
The worlds famous document company Fuji Xerox has a unique program which encourages cooperation between unknown employees.

The name of that program is “Virtual Hollywood” it means that as customer get an impression by watching movie the company wants to make a deep impression on the customer.

The members of virtual Hollywood team were temporary transferred from diverse department such as R&D, Product, marketing. They met at the virtual space “Bar(It means Field)” where variety of workers share their know-how without any spatial and temporal constraints.

The one interesting thing is that in the reality they might not know each other! That’s because they just met at online not met face-to-face.
The Fuji Xerox won the first prize of MAKE(Japan’s Most Admired Knowledge Enterprise) because of efficiency of the virtual Hollywood program.
If you want to know more about virtual Hollywood, click this

According to this case, I think the virtual team creates new possibilities of success in the competitive market place.
When manger control the virtual team it is important to build a confidence between the team members.
Thus, if you want to succeed in the fierce competitive market with your team you should think about communication planning. Here are some tips about building trust with the virtual team. (just click!)

When you ready for this, you can jump in to the virtual space with your precious team members!


Photo credited to: http://www.fujixerox.co.jp/eng/sr/2005/society/employee/diversity.html

A fabulous Rumor

-One famous top model died due to the citizen journalism

A few years ago there was a hot issue derived from the article that affected whole Korean society.
The article said that Korean top model Byeon, jeong su died from car accident.

However, at that time she kept alive and she got the hundreds of calls from who concerned about her whereabouts.
She got really angry with the situation and took a legal proceeding against it.

After it turned out that one female university student posted that rumor seemed like a real on her blog and the small news site without any reasons and people who read that spread out the big news rapidly.

Finally one journalist saw the information then wrote an article about her accident on the big official news site.

I think this is the case which demonstrates failure of citizen journalism.
One man can be killed by the careless blogger.

So, what should we do when we read an article and blog posting on social news websites?
There are some tips when we using social news websites which derived by the writing “A Beginner’s Guide to Social News Websites”.

1. Study the News Site Carefully
2. Determine the influencers
3. Develop a personal system
4. Connect with other users
5. Evangelize the social community

According to these tips we should discriminate truth from falsehood when reading an article on the social news websites and act carefully when posting some facts on the internet.

When you are ready for these and you can swim in the sea of social publishing!

Photo credited to: http://blog.naver.com/plusfolder?Redirect=Log&logNo=140027118479

The power of business networking

　
From now, I will tell you an interesting story

My cousin worked in the electronic research field but now she is a financial specialist. How was it possible?
Because of business networking!

My cousin was employed in the Samsung company as a researcher(because her major was technology.) Samsung has a unique intranet called “My Single.” it is only opened to the colleagues of Samsung.

← this is the picture of My Single


In My Single there are messenger capabilities, Blogs and Cafés(it is similar to a blog but has more boards to share) which make companies interact and communicate with each other.

My cousin had great social skills and got along with colleagues very well by using My Single’s networking system. (It is similar to http://www.gobignetwork.com which is mentioned in “Interview with Ryan Mapes of GoBigNetwork.com”)

One day one of her colleagues called her on the My Single Messenger and recommended her the unknown program of MBA. He worked at a different department from my cousin’s but she met him at the My Single café and they became good business friends.
She accepted his suggestion and applied to the MBA program which is supported by Seoul University, the most famous university in Korea.

It turned out that he only suggested that program to my cousin because he thought my cousin was the person who was qualified for it.

After that she passed the program and completed the whole course of MBA. Now she is a director of Standard Chartered Bank and makes much more than before.

What if my cousin did not meet him on the networking site? Could she become a director of totally different field of job? Maybe she couldn’t.

I think when we use social networking and business networking sites as proper way it will produce valuable chances to us.

Yes, Business networking has a potential power to improve one’s life!


picture credited to: http://www.cyworld.com/jung4250/350540

One lost her job because of privacy problem.

　

Today’s topic is going to be little serious.


As you know well, nowadays there are a lot of serious problems about ‘Privacy’ on the Internet.
According to the report “Teens, Privacy and Online Social Networks” teens are tend to hide themselves on the Internet by using a fake profile. I think that’s a good idea

Also in my home country, the Cyworld(I said before) users have a tool which can protect themselves from an indiscreet exposure.
“1 chon” is the grouping tool. By using this we can group friends like this; one group can see our whole information and pictures and the other can’t. Furthermore who are not form a relationship ‘1 chon’ they can not see my whole information and pictures.

Isn’t it cool? It is an intelligent tool to protect our privacy.

However, few years ago there was a fatal event occurred in the Cyworld. A famous Korean announcer JW Park had security breach in her home page. She already grouped people by using ‘1 chon’ but someone did hacking and spread out her pictures. In her home page there were a lot of pictures taken with her boyfriend. Which are little bit loud but it doesn’t matter in the individual manner.

However, she retired as announcer because Korean mores and norms tell us not to be loud as a public man (including celebrities.)

(she had her eyes swollen with tear because of this event) →

What a pity! I had sympathy for her.

According to this sad story, what should we do when we are on the Internet?

Now is the time to regulate the acting which threats one’s privacy on the Internet.

　

both photo credited by: http://kr.blog.yahoo.com/soojmh/3270

It is my story!

In my country I had a cell phone which was made by Samsung. The name of the cell phone is ‘Mini skirt,’ It has a slim shape that makes it easy to grip. Furthermore, it has touchpad on the upper side giving it a simpler shape. For these reasons I bought this phone without any hesitation.

However, the more used “Mini Skirt” the less satisfaction I had. That’s because the function of the touchpad does not work well. What’s worse, is that sometimes it got out of control without any touching.

　

← left: my korean cell phone, the 'Mini Skirt',

right: my USA cell phone

　

That made me enter the Samsung cell phone’s official website. There are already many customers who felt samely as me with the Mini skirt and they argued to Samsung by writing reviews that it had many defect to use.

Amazingly, the Samsung company was welcoming of those ideas that came from the customers. After a reasonable period of time the Samsung put an advanced cell phone on the market. The name of that phone was the “Mini Skirt 2.” Right, that is advanced version of the Mini Skirt.

What about the customers who already bought the old Mini Skirt? They were active participants who submitted their idea about the defects of the Mini Skirt. Of course, they got chance. Samsung gave them an opportunity to upgrade their cell phone for free. When it received the service of upgrade, it functioned almost the same as a new phone(the Mini Skirt 2.)

How amazing! We can change the huge companies’ products! And it makes products easier to use.

This situation is related to the concept of “Conversation” which is mentioned in “Conversational Marketing Asks 'Can We Talk?'"

‘The conversation’ is initiated through ad units in blogs, Internet forums,
social networking sites, message boards and any other forum that features
two-way conversation. It allows people to talk about themselves in relation to a marketer's products.

Don’t you think this is the Win-win game for both customer and company?

Now, I am totally satisfied with my upgraded cell phone. :) 　

　picture credited by: www.anycall.com

You were the cover model of TIME !

2 years ago the American famous newsweekly TIME selected “YOU” for Person of the year. That means an ordinary man who use internet, blog, media and be active in those places can be a TIME’s Person of the year. It shows that the User’s power grow incredibly bigger than the past, and also play a big role in current society.

For example, in my country Korea people participate actively in creating UGC. Have you heard about UCC? We called ‘UGC’ to ‘UCC.’ The word “UCC” is an abbreviation for User Created Contents. Its meaning is similar to UGC.

　

Incredibly, In Korea the “UCC” exercising a huge force to public. Sometimes Korean called current society as “the boom of UCC.” People express their thought by making and circulating it. “Lim Jeong-hyun”, famous Korean guitarist who became a world star through YOUTUBE.

　

→ click "Here" then you can enjoy Lim's play.

　

Of course, said by “Nobel Laureate Says The Internet Makes Us Dumb, We Say: Meh” and “Death to User-Generated Content” the UGC have a problem such as false tips and problem of copyrights. However, I found lots of interesting things in the UCC. As you can see the case of Lim’s, users can become creator or producer on the internet without any limit of age, sex and human race. Isn’t it cool? :)
　
There are no places we can express our thought freely except the INTERNET.

　

　

Pictures credited to: http://www.time.com/time/covers/0,16641,20061225,00.html

　

　

Just imagine your flavor

One of students in my class said about 'Vitamin Water' and I found it interesting.
That is when I apply for getting a job in Vitamin Water, I should be a creater of flavor.
How exciting it is!
Click here and you can read Kim Bryden's wiritng:)