The measurement of Social Media ROI is the goose with golden eggs

These days it is so controversial whether it is important to measure the social media’s ROI or not.

I found a blog posting related to this issue on the Internet. According to “Selling Social Media Programs Requires The Ability to Show ROI” It shows that ROI is required when selling or buying social media programs and this is connected directly to the success of the social media company.

It is apparently that surveying the social media ROI is important for business. Thus, we should consider Qualitative and Quantitative of social media because it would be reliable sources when social media negotiates with company by presenting accurate numerical value.

The measurement of Qualitative and Quantitative could be investigate the influence of social media’s contents and messenger then make a list of the order of priority. In addition, calculate the web site's number of scraps, comments and trackbacks could be the mesurement too.
Most of all, hearing carefully from their customer will be the most important part of the measurement.

In conclusion, we should calculate and measure the social media ROI by using intelligent tool or something more efficient than before. In my opinion, ultimately, the object of running social media should be make people live better not just increase the profit.





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The Snack culture

Do you know the Snack culture? It is like a trend of culture that people tend to prefer simple things and enjoy them within short time. (If you want to know more about this just clik the word Snack culture)

In this sense I think Twitter represents the Snack contents. It allows 140-character communication and people are willing to enjoy and spend their time in that place.
The strengths of snack contents are easy to make and convenient to use.

In my home country Korea there is a similar website to Twitter which is called “Playtalk.” This website gives micro blog service(same as Twitter) and also it can be used in English, Japanese and Chinese

When you first enter Playtalk, you can see the information of Playtalk.

"Display your digital life in Microblog"
PLAYTALK is a microblog based
social network service. Playtalk is a smaller version of a blog, limiting posts
to 250 characters. You can view posts online, mobile or via SMS. This is a great
way to meet friends and keep up on what they are doing.

People write down their simple thought or instant feeling on that website and share it with unknown people. Korean famous writer Oisoo Lee, operating his own playtalk homepage (www.playtalk.net/oisoo) collected his Playtalk comments and published them in one book called “ha-ack ha-ack”. That book became the Korean Bestseller in July 2008.
In this case you can see how micro blogging have gained in popularity over recent years

Now is the time that the simple is getting its power through contemporaries' consumption pattern. As a university students, we can use the microblogging site such as Twitter and Playtalk by knowing thoroughly about these tips.

Don't you think the simple 140-character communication has the real complicated power?


picture credited to : http://school.discoveryeducation.com/clipart/clip/snacks.html
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